Complete Guide to Starting Your Maa Ki Chai Franchise

Why Choose a Chai Franchise in India?

The Booming Tea Market

India's tea market is experiencing unprecedented growth with the organized chai segment expanding rapidly. The market is projected to reach ₹1.5 lakh crore by 2026, presenting massive opportunities for entrepreneurs.

Key Market Trends

• Growing preference for branded, hygienic tea outlets

• Increasing footfall at railway stations, colleges, and office complexes

• Rising disposable income in Tier 2 and Tier 3 cities

• Strong chai culture across all demographics

• Low competition in organized tea franchise segment

Why Maa Ki Chai Stands Out

Zero Royalty Forever

- Keep 100% of your profits after operating costs

· Minimal Space Required: Start with just 100 sq ft

· High Profit Margins: Earn 40-50% profit margins consistently

· Low Investment: Begin your journey from ₹1.5 lakh only

· Chef-less Model: Easy-to-operate standardized processes

· Fast Setup: Launch your outlet in just 5-7 days

· Comprehensive Training: 3-day intensive program plus ongoing support

Investment Plans and Breakdown

Three Flexible Investment Tiers

Kiosk Model - ₹1.5 Lakh

Ideal For: First-time entrepreneurs, small spaces, high-traffic locations

· Space Required: 100 sq ft

· Expected Daily Footfall: 120-150 customers

· Potential Monthly Revenue: ₹25,000 - ₹40,000

· Break-even Timeline: 6-9 months

· Staff Required: 1-2 people per shift

Standard Outlet - ₹2 Lakh

Ideal For: Market areas, residential complexes, transport hubs

· Space Required: 150-200 sq ft

· Expected Daily Footfall: 180-250 customers

· Potential Monthly Revenue: ₹50,000 - ₹75,000

· Break-even Timeline: 5-7 months

· Staff Required: 2-3 people per shift

Premium Outlet - ₹2.5 Lakh

Ideal For: Prime locations, tech parks, major railway stations

· Space Required: 250-300 sq ft

· Expected Daily Footfall: 300+ customers

· Potential Monthly Revenue: ₹75,000 - ₹1,00,000

· Break-even Timeline: 4-6 months

· Staff Required: 3-4 people per shift

What Your Investment Includes

✅ One-time franchise fee
✅ Commercial tea boiler and kettles
✅ Induction or gas cooking setup
✅ Stainless steel preparation tables
✅ Complete utensils and serving equipment
✅ Branded cups, glasses, and packaging materials
✅ POS billing system
✅ Branded signage and outlet branding
✅ Initial stock for first 2 weeks
✅ 3-day comprehensive training
✅ Launch marketing kit
✅ Supplier connections at negotiated rates

Eligibility Criteria - Are You the Right Fit?

Financial Requirements

· Minimum investment capital: ₹1.5 to ₹3 lakh

· Additional working capital for 2-3 months operations

· Ability to secure suitable location

Personal Attributes We Look For

· Age: 25-55 years (ideal range)

· Entrepreneurial mindset and passion

· Commitment to quality and hygiene standards

· Active involvement in daily operations

· Willingness to follow brand guidelines

· Basic business management understanding

· Customer service orientation

Location Requirements

· High footfall areas (colleges, offices, transport hubs)

· Local population of 20,000-30,000 within 2-3 km radius

· Access to electricity, water, and gas connections

· Proper drainage and waste disposal facilities

· Suitable for food business operations

Step-by-Step Franchise Acquisition Process

🌿Step 1: Initial Application and Inquiry(Duration: 1-2 days)

· Fill out online franchise application form

· Provide personal and business details

· Share location preferences and investment capacity

· Receive initial franchise information pack

· Schedule screening call with franchise team

🌿Step 2: Screening Call and Discussion(Duration:30–45 minutes)
• Discuss your entrepreneurial goals
• Understand the franchise model in detail
• Clarify investment and operational requirements
• Ask questions about support and training
• Assess mutual fit

🌿 Step 3: Location Site Visit and Evaluation (Duration: 3–5 days)
• Our team visits your proposed location
• Conduct footfall and demographic analysis
• Evaluate competition in the area
• Assess infrastructure and utilities
• Provide location approval or suggest alternatives

🌿 Step 4: Financial Verification and Documentation (Duration: 2–3 days)

• Submit financial documents
• Investment capability verification
• Review business plan projections
• Discuss payment terms and schedule

🌿 Step 5: Agreement Signing (Duration: 1 day)

• Review franchise agreement thoroughly
• Clarify terms and conditions
• Sign franchise partnership agreement
• Make initial payment
• Receive franchise partner welcome kit

🌿Step 6: Training Program (Duration: 3 days intensive training)

Day 1: Brand and Operations Foundation

• Maa Ki Chai brand story and values

• Understanding the franchise model

• Shop setup and layout optimization

• Hygiene and food safety standards

• Equipment operation and maintenance

Day 2: Product Mastery

• Chai brewing techniques and recipes

• Quality control and taste consistency

• Cold coffee and milkshake preparation

• Inventory management basics

• Billing system and POS training

• Daily reporting procedures

Day 3: Business Management

• Cost control and profit optimization

• Pricing strategy

• Local marketing tactics

• Staff hiring and scheduling

• Customer service excellence

• Handling feedback and complaints

🌿 Step 7: Outlet Setup and Launch (Duration: 5–7 days)

• Equipment installation and testing
• Branding and signage installation
• Initial inventory delivery
• Staff recruitment assistance
• Pre-launch marketing campaign
• Soft opening for testing
• Grand inauguration support
• Launch day promotional offers

🌿 Step 8: Ongoing Support (Lifetime Partnership Support)

• Regular monitoring visits for quality control
• Access to updated recipes and seasonal items
• Marketing campaign templates
• Business performance dashboards
• Remote troubleshooting support
• Quarterly business review calls
• Franchisee community network

Profitability Analysis & ROI Calculator

Revenue Projection - Standard Outlet

Average cups sold per day: 200
Average price per cup: ₹15
Daily revenue: ₹3,000
Monthly revenue: ₹90,000

Monthly Operating Costs Breakdown

Rent: ₹15,000
Raw materials (tea, milk, sugar, spices): ₹25,000
Staff salaries (2 people): ₹20,000
Utilities (electricity, water, gas): ₹5,000
Packaging and consumables: ₹5,000
Miscellaneous: ₹5,000
✅ Total Operating Costs: ₹75,000

Monthly Profit Calculation

Monthly Revenue: ₹90,000
Operating Costs: ₹75,000

Profit Margin: 40–50%

Break-Even Analysis

Total Initial Investment: ₹2,00,000

Average Monthly Profit: ₹20,000

Break-even Period: 8-10 months

Monthly : Revenue vs Costs vs Net Profit

🟩 Net Monthly Profit: ₹15,000 – ₹25,000

₹90 k

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Revenue

Costs

Net

Success Stories from Our Franchise Partner

Real Results from Real Partners

"I started my Maa Ki Chai outlet near Jabalpur Railway Station with just ₹1.5 lakh. Within 6 months, I was making ₹35,000 profit monthly. The training and support were exceptional. Best business decision I ever made!"
– Rajesh Kumar, Jabalpur Franchise Partner

"As a first-time entrepreneur, I was nervous about starting a business. Maa Ki Chai's zero royalty model and comprehensive support gave me confidence. Now I'm planning to open my second outlet!"
– Priya Sharma, Raipur Franchise Partner

"The best chai taste in the market is our biggest advantage. Customers keep coming back, and word-of-mouth marketing has been incredible. My daily footfall increased from 150 to 280 cups in just 4 months."
– Amit Patel, Indore Franchise Partner

Frequently Asked Questions

Investment and Fees
Q: What is the total investment required?
A: The total investment ranges from ₹1.5 lakh to ₹3 lakh depending on your chosen plan and location. This includes franchise fee, equipment, initial stock, training, and launch support.

Q: Are there any ongoing royalty fees?
A: No! Maa Ki Chai operates on a zero-royalty model. You keep 100% of your profits after operating costs.

Q: What payment options are available?
A: We accept bank transfer, cheque, and online payment methods. Payment schedule is discussed during the agreement phase.

Operations and Support
Q: How long does it take to set up the outlet?
A: From agreement signing to grand opening, the entire process takes 5-7 days, including training and setup.

Q: What kind of training is provided?
A: We provide a comprehensive 3-day intensive training program covering operations, recipes, quality control, marketing, and business management. Plus ongoing remote support.

Q: Do I need prior food business experience?
A: No prior experience is required. Our training program and ongoing support will equip you with all necessary skills.

Location and Space
Q: How much space do I need?
A: Minimum 100 sq ft for a kiosk model. Larger outlets can range from 150-300 sq ft depending on your plan.

Q: What are the best locations for a chai franchise?
A: High-footfall areas like railway stations, bus stands, colleges, office complexes, tech parks, market areas, and residential complexes work best.

Q: Can I operate from a rented space?
A: Yes, most franchise partners operate from rented spaces. We help evaluate the location before you commit.

Profitability
Q: How much profit can I expect monthly?
A: Depending on location and footfall, monthly profits typically range from ₹20,000 to ₹30,000 after all expenses. High-traffic locations can generate even higher profits.

Q: When will I break even?
A: Most franchise partners break even within 6-9 months. High-traffic locations may break even in 4-6 months.

Products and Menu
Q: What products can I sell?
A: Our core menu includes Premium Tea, Special Jaggery Chai, Cold Coffee, and multiple varieties of milkshakes. We provide all recipes and preparation guidelines.

Q: Can I add my own products?
A: You must follow our standardized menu to maintain brand consistency. However, we regularly update our menu with seasonal offerings.

Staff and Management
Q: How many staff members do I need?
A: For a kiosk, 1-2 staff members per shift are sufficient. Larger outlets may need 3-4 staff members depending on footfall.

Q: Do I need to be present at the outlet daily?
A: Active involvement is recommended, especially in the initial months. However, with proper training and systems, you can manage with regular monitoring.

Next Steps - Start Your Franchise Journey Today

Ready to Brew Success with Maa Ki Chai?
Take the first step toward financial independence and entrepreneurial success. Join India's fastest-growing chai franchise with zero royalty and maximum support.

📞 Phone: +91 7701 917 199

✉️ Email: Sales@maakichai.com or Help@maakichai.com

🌐 Website: www.maakichai.com

📍 Visit Us: Gwarighat Road, beside Adi Sankara Hospital, Gorakhpur, Jabalpur, Madhya Pradesh 482001

Important Disclaimers

Individual results may vary based on location, market conditions, operational efficiency, and personal effort. The revenue and profit projections mentioned in this guide are estimates based on average performance of existing franchise partners and are not guaranteed.

Franchise partners are responsible for obtaining all necessary licenses including FSSAI certification before commencing operations. Maa Ki Chai provides guidance but partners must ensure compliance with local regulations.

Your Success is Our Success

At Maa Ki Chai, we believe in building long-term partnerships. When you succeed, we succeed. That's why we're committed to providing the best training, support, and resources to help you build a thriving tea business.

Don't just dream about entrepreneurship - brew it with Maa Ki Chai!

Apply Now and Start Your Journey to Financial Freedom!

Application Process

1. Call or email us to express your interest

2. Fill out the franchise application form

3. Schedule a consultation call with our team

4. Discuss location and investment details

5. Begin your journey to success